TPB, JCI Philippines partner for 2026 World Congress in Clark

The Tourism Promotions Board Philippines and JCI Philippines have signed a memorandum of agreement to support the Philippines’ hosting of the JCI World Congress 2026 in Clark, Pampanga, from Nov. 11 to 15, 2026. The event is expected to draw more than 6,000 delegates from over 120 countries and bolster the country’s pitch for MICE business.

Why it matters: - The JCI World Congress 2026 is expected to bring thousands of international visitors to the Philippines and strengthen the country’s position as a meetings, incentives, conferences and exhibitions destination. - The hosting supports the National Tourism Development Plan, which identifies MICE and special events tourism as priority areas for attracting high-value investments. - The Congress gives the Philippines a chance to convert first-time visitors into repeat travelers for business and leisure.

What happened: - The Tourism Promotions Board Philippines and JCI Philippines formalized a partnership through a memorandum of agreement to support the Philippines’ hosting of the JCI World Congress 2026. - The Congress will be held in Clark, Pampanga, from Nov. 11 to 15, 2026. - TPB COO Maria Margarita Montemayor Nograles and JCI Manila President Edison Ke signed the agreement on Nov. 9 at the TPB office in Pasay City. - Ke signed on behalf of 2026 World Congress Director Luis Angello Sevilla.

The details: - The JCI World Congress 2026 is expected to gather more than 6,000 delegates from over 120 countries. - Attendees will include young leaders, entrepreneurs and professionals. - TPB and JCI Philippines will work together to improve the delegate experience and promote the Philippines as a MICE destination. - Nograles said more than 40% of delegates will be visiting the Philippines for the first time. - Nograles said the Congress is an opportunity to showcase Filipino hospitality, the country’s destinations and Clark’s ability to host major international events. - Nograles also cited the Philippines’ recognition as the Most Desirable Island Country at the 2026 Wanderlust Reader Travel Awards. - Clark’s MICE facilities, hotels and access through Clark International Airport were cited as strengths for hosting the event. - Clark also offers culinary, cultural, wellness, golf, English as a second language and leisure experiences. - Ke called the partnership a crucial step toward making the World Congress 2026 a landmark global gathering. - Ke said the collaboration will help highlight Filipino hospitality, leadership and world-class capabilities on a global stage.

Between the lines: - The partnership is as much about destination marketing as it is about event logistics. - TPB is using the Congress to push a broader tourism message: the Philippines can host large international meetings while also selling side trips and repeat travel. - Clark’s role signals continued positioning of the area as a major MICE hub outside Metro Manila.

What's next: - TPB and JCI Philippines will coordinate preparations for the Nov. 11 to 15, 2026 event. - The organizing effort will focus on delegate experience, tourism promotion and showcasing Clark’s hosting capacity. - The Philippines will use the Congress to draw more attention to MICE and special-events tourism ahead of future investment and visitor campaigns.

The bottom line: - The World Congress partnership gives the Philippines a high-profile platform to market itself as a competitive MICE destination and to turn a major international gathering into longer-term tourism gains.